Spotlight Session: Focusing on Excellence with Our UFI Award Winners - Industry Partners (Fiera Milano) and Marketing (RX Germany)
Breakout
2024-11-22 | 10:30 AM - 11:00 AM (GMT+01:00) Berlin| Room N, level 2
Join us as we celebrate the power of collaboration and data-driven innovation in the exhibition industry.
Vincenzo Cecere, Head of Investor Relations & Sustainability at Fiera Milano, will present their award-winning project, developed in partnership with Montecolino, for Industry Partners. Their initiative highlights groundbreaking R&D in green stand design, reducing environmental impact while driving exhibition success. This collaboration exemplifies synergy and excellence across the industry.
In the Marketing category, Christian Reiß, Chief Marketing Officer at RX Austria and Germany, will share how their data-driven marketing strategy for the FIBO exhibition transformed data into actionable business ideas. RX Germany’s targeted marketing approach and use of automation tools have set new benchmarks for success in the industry.
