In this dynamic and thought-provoking talk, James Latham will make a compelling case for why now is the time for the industry to come together and collaborate. With a focus on raising the profile of our sector, he will highlight the power of collective action, the opportunities for innovation through partnerships, and the need for a unified voice to address changes, challenges and opportunities. James’ op-ed style will leave you inspired to play your part in shaping the future of the industry.